Master in Fashion Management & Design (IN LINGUA INGLESE)

Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called "Outcomes Based Learning". This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion.

The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences.

Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world.

The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies.

More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc.).

He/she can manage the entire fashion product lifecycle until its distribution and introduction to the targeted market.


Quali sono gli obiettivi del corso?

Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called "Outcomes Based Learning". This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences. Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world. The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies. More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc.). He/she can manage the entire fashion product lifecycle until its distribution and introduction to the targeted market.

The Master in Fashion Management & Design provides specialized lessons and laboratory activities. The first introductory part provides students with the basis of the fashion product, inspiration and design, starting from the history of costume and fashion. The second part, using the theoretical knowledge acquired from the previous lessons as a foundation, moves towards a more practical approach, providing students with insight into the Italian haute couture tradition.

Module I - Design theory and Practice
Module II: Project tools and methods
Module III: Fashion design and project
Module IV: History of art, fashion and costume
Module V: Organization and management
Module VI: Promotion and distribution


Virtual Laboratories

The Virtual Laboratories provide a practical and operational experience through multimedia and interactive environments. In addition, they reinforce the acquired competences making references and deepening the fundamental elements of the design and production process.

Lab I: Visual elements of the project
Lab II: Meta-project
Lab III: Curves and surfaces: geometrical and differential analysis
Lab IV: Digital representation
Lab V: Materials for design – technologies and structures
Lab VI: Fashion, mass media and fashion show

Testimonials from Italian Fashion designers will complete the course program offering a wider view of the real Italian Fashion industry. Students are asked to develop a project work, choosing among the subjects they have studied during the online part of the course. The project work will be developed under the supervision of a professor.