Postgraduate Program in International Luxury Management (English Program)

Master
In aula
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Descrizione

Luxury goods, fashion and lifestyle represent one of the most important areas of Italian excellence. Our international Master in Luxury Management provides students with knowledge and capabilities required by firms in the luxury industry.
Objectives:

    train students with a multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends
    provide students with opportunities to learn from experience of professionals working in the luxury good sector as well as develop future networks in the luxury good market
    provide practical applications of the concepts learned in class through project work, company visits and study tour.

Duration and Structure:

The Master requires full time compulsory attendance. It is composed of 6 months of classroom and workshops and 6 months of internship.
The program is organised in two phases: 

    Theory and Practice for a period of 120 days in classroom and workshops (Classes are held Monday to Friday)
    Hands on experience through a 6 month internship in important companies or consultancies.

The course in taught entirely in English.

Attendance Fee and Scolarships:

€ 15.000,00 + iva

24 ORE Business School will grant partial cost scholarships to the most deserving candidates. To apply for a scholarship you need to attach the required documents by October 1st 2019.
Besides, Moda24 will grant a full cost scholarship to the most deserving candidate. To apply for this scholarship you need to attach the required documents by September 8th 2019.
The granting of the scholarships will be based on ranking of all the following criteria:

    Graduate students' GPA must be 3.5/4.0 and above or equivalent (for Italian students 105/110 or 95/100)
    Results of the selection process
    Knowledge of foreign languages
    Professional experience
    Economic and financial situation of the candidate

Temario

The concept of Luxury across the world
    Made in Italy: yesterday, today and tomorrow
    New Consumers of Luxury Goods
    The fashion, luxury and Lifestyle industry
    Value Chain, buying and economics
    Marketing and Brand Management
    Commercial policies and management of luxury retail stores
    Communication, press office and events
    Web & New Media: Digital and Social Media Marketing
    E-commerce and E-tailing

Destinatari

The Master is aimed at young graduates and final year graduating students with a keen interest in businesses operating in the world of luxury, fashion and lifestyle.
Campus e sedi: 24ore Business School
Business School del Sole 24 ORE - Milano
Via Monte Rosa, 91 20149 Milano
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