Corso di Laurea Triennale in Fashion Communication and Marketing

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Raffles Milano
Corso di Laurea Triennale in Fashion Communication and Marketing
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Corso di Laurea
In aula
4500 ore
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Descrizione

PROFESSIONAL OPPORTUNITIES

The graduate will be able to deal with the profoundly transforming scenario of the fashion system, with roles capable of linking creative figures with managerial ones, thanks to the acquisition of the language and modalities of the economic-business approach, creativity and innovation, necessary for the management of a brand or the creation of a start-up. New interdisciplinary roles will be opened, related to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.


Language:

- ITA, ENG

Programma

In the first year, introductory elements of general framework for the study of communication and marketing in the fashion world are covered: from fashion history to art history, from mass media theory to advertising communication, from design methodology to design management, and from fundamentals of economics to management. In the second year, students develop knowledge related to brand design, publishing, integrated new media technologies and marketing research. In the third year, specialized topics such as communication ethics and sustainability are addressed, delving into techniques for using new integrated media. To complete the training of managerial and entrepreneurial fields, distribution networks, creativity and privacy protection legislation, and business financing methods are studied.

Destinatari

This course is aimed at candidates with a high school diploma and from Italian and foreign universities. They must be driven by a passion for design, style and costume and eager to embark on a career in the world of the international fashion system.

¿Necesitas información sobre cursos? Llámanos al 900 293 573

Llamada gratuita de lunes a viernes de 9h a 20h

Durata

Credits 180.

Titolo ottenuto

Title: Raffles certificate The document received by the end of the course is a Raffles attendance certificate.

Luogo in cui si tiene il corso

a Milano
Corso di Laurea Triennale in Fashion Communication and Marketing
Raffles Milano
Campus e sedi: Raffles Milano
Raffles Milano - Istituto Moda e Design
Via Felice Casati 16 20124 Milano
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