Corso di Laurea Triennale in Fashion Communication and Marketing

PROFESSIONAL OPPORTUNITIES

The graduate will be able to deal with the profoundly transforming scenario of the fashion system, with roles capable of linking creative figures with managerial ones, thanks to the acquisition of the language and modalities of the economic-business approach, creativity and innovation, necessary for the management of a brand or the creation of a start-up. New interdisciplinary roles will be opened, related to the research of eco-sustainable materials, communication, distribution and marketing such as trend forecaster, art director, press officer, image consultant, fashion blogger, fashion manager, fashion buyer, visual merchandiser.


Language:

- ITA, ENG

In the first year, introductory elements of general framework for the study of communication and marketing in the fashion world are covered: from fashion history to art history, from mass media theory to advertising communication, from design methodology to design management, and from fundamentals of economics to management. In the second year, students develop knowledge related to brand design, publishing, integrated new media technologies and marketing research. In the third year, specialized topics such as communication ethics and sustainability are addressed, delving into techniques for using new integrated media. To complete the training of managerial and entrepreneurial fields, distribution networks, creativity and privacy protection legislation, and business financing methods are studied.

This course is aimed at candidates with a high school diploma and from Italian and foreign universities. They must be driven by a passion for design, style and costume and eager to embark on a career in the world of the international fashion system.