Corso di Laurea Magistrale in Visual and Innovation Design

Imagine and design the future

You will perfect your knowledge, reaching the very heart of communication design. You will learn to master the fields of visual design, from advertising to the highly structured world of multimedia communication, combining design techniques and digital innovation.

Visual Design, a new frontier in project design and coordination
The Master of Arts in Visual and Innovation Design is a two-year specialization designed to launch designers beyond the boundaries of traditional graphic design limitations. The course provides training and preparation that enable students to capably create visual communication using a blend of multimedia design, visual design and advertising skills. Thanks to the quality of specialized training, RUFA's Visual and Innovation Design course provides students who have already completed a BA in Communication, Design or Fine Arts with the additional cultural and technical tools needed to successfully enter the current job market.

Visual Designer as the director of communication
Using vision, design and multimedia skills, the Visual Designer is the problem-solver of modern communication, able to combine the creative role with that of a technical expert and strategic designer.
The Visual Designer must be able to work with new forms of communication, offering concrete and feasible solutions, creating and directing entire communication platforms.
The educational and practical approach focuses on the connection between design technique and innovation, and on the interaction between traditional media and new digital media.

Projected into the professional world
The MA in Visual and Innovation Design includes a wide variety of internship, training and work-study opportunities. These real-life experiences help create professionals ready to enter different work contexts thanks to their creative talent and proven design abilities in multimedia, technical and technological fields.
The course prepares highly specialized professionals who can work in advertising agencies and visual design studios, in companies that create large-scale communication projects, and in all areas where visual and interaction design skills are required.

The new horizons in communication design
The Visual Designer is ahead of the times, learning to recognize and interpret visual forms of expression and signals, responding by anticipating contemporary trends with professional competence.
With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to master the forms and techniques of design, advertising and multimedia — essential for success in visual design.
Becoming a Visual Designer involves gaining a deep understanding of the psychological, cognitive and perceptual mechanisms that shape communication methods. Future opportunities include traditional fields such as graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display, as well as new multimedia fields such as digital publishing, interaction design, dynamic branding and identity, motion graphics, sound design, user experience, information and interface design.

Competent, specialized and ready
The two-year Visual and Innovation Design course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides high-level specialization and technical preparation, setting a high standard of academic and design education each year.
By graduating in Visual and Innovation Design you will be able to become a Visual Designer, Art Director, Copywriter, Social Media Manager, Web Designer, Information Designer, UX Designer, UI Designer, Exhibit Designer, Interaction Designer, Brand Manager or Type Designer.

International partnerships
Among the most important partnerships of the Academy for the Visual and Innovation Design MA is the one with the School of Visual Arts (SVA) in New York. Thanks to the agreement between the two institutions, a full-immersion programme has been structured allowing a delegation of RUFA students to spend ten days at the prestigious American school each year.
During this experience, students combine research, study and design work, living in close contact with a stimulating and creative environment, using SVA's laboratories and facilities in Manhattan, and meeting designers and professionals to explore different production methods and educational approaches.

Study Plan – Second Level Academic Diploma in Visual and Innovation Design

1st Year

• Visual and Media Culture

Advertising:

• Art Direction for ADV
  Theoretical insights into advertising through the viewing and discussion of numerous case histories. Examination of the skills and roles of various advertising professionals. How to structure a brief, the phases of an advertising campaign, and the different types of advertising. Reflection on the role of the creative process. Design of a communication campaign for City Branding entitled "The Narrating City".

• Social Marketing

• Unconventional Advertising

• Digital Copywriting

• APP Design

• Visual Design I

• Information Design

• Brand Design and Dynamic Identity

• Advertising Photography

• Language Skills – Internships – Workshops

2nd Year

• Digital Animation Techniques and Visual Effects

• Web Design and User Experience

• Visual Design II

• Wearable Technology

• Multimedia Exhibit

• Interaction Design

• Elective Educational Activities

• Language Skills – Internships – Workshops

• Thesis

Italian students
Bachelor's degree or equivalent certification
Portfolio

International students
Bachelor's degree valid for the Italian Education System
Portfolio
Course language B2 certificate
Upon admission, non-EU students have to fulfill the procedure to obtain a student visa.